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Videos

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019
Authors: Rob Sanders, Peter Laflin
Companies: Twitter, Join the Dots InSites Consulting, Jaywing
November 10, 2019
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Citation

Sanders and Laflin (2019a, November 10). Flocks: Unpicking communities on Twitter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/flocks-unpicking-communities-on-twitter-10858


Research papers

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019
Authors: Rob Sanders, Peter Laflin, Martin Bryant
Companies: Twitter, Join the Dots InSites Consulting, Jaywing
November 10, 2019
×

Citation

Sanders, Laflin and Bryant (2019a, November 10). Flocks: Unpicking communities on Twitter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/flocks-unpicking-communities-on-twitter


Research papers

Semiotics and narrative congruence

The paper describes the semiotic process of assessing potential co-branding projects, such as product placement in feature films, for narrative congruence.Narrative congruence assessment allows marketing professionals to determine whether a product...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Charles Leech, Kevin September
Company: ABM Research Inc.
April 18, 2004
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Citation

Leech and September (2004a, April 18). Semiotics and narrative congruence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/semiotics-and-narrative-congruence


Research papers

Trend seeking

This paper aims to demonstrate that international studies give a new meaning to studies predicting future trends including the detection of where new trends develop (in what circles etc.); understanding how trends spread in a given country and how...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Ron Beasley, Catherine Becker
Company: ABM Research Inc.
September 1, 1999
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Citation

Beasley and Becker (1999a, September 01). Trend seeking . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trend-seeking-


Research papers

Paradoxes in cyberspace

The facility that now exists for conducting qualitative research via the Internet raises a number of key questions to which the conventional qualitative response is negative. This paper deals with three such questions viz.:1) can qualitative research...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Ron Beasley, Keith Chapin
Company: ABM Research Inc.
June 15, 1998
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Citation

Beasley and Chapin (1998a, June 15). Paradoxes in cyberspace. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/paradoxes-in-cyberspace


Research papers

Consumer adaptation to new banking paradigms

We are living in rapidly changing times and banks are not immune from the need to change. As new banking approaches emerge, market researchers are called upon to assess likely consumer reactions to these changes. This paper argues that, because of...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Ralph Schuh, Ron Beasley
Company: ABM Research Inc.
May 1, 1996
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Citation

Schuh and Beasley (1996a, May 01). Consumer adaptation to new banking paradigms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-adaptation-to-new-banking-paradigms